Analyzing the Meaning of Art Flashcard

Analyzing the Meaning of Art

How to Write a Short Story with 11 Easy Steps for Satisfying Stories

How to Write a Short Story with 11 Easy Steps for Satisfying Stories How to Write a Short Story with 11 Easy Steps for Satisfying Stories You probably don’t think short stories are very hard to write.In fact, you might be the type who assumes short stories are even easier because, wellthey’re short.But that’s just not the case and I’ll tell you why in just a minute.If you want to learn how to write a short story, youll have to go through these main steps:Know your characterOutline your short storyStart with something out of the ordinaryGet your draft done as soon as possibleEdit your short storyTitle your short storyGet feedback about itPractice oftenWrite a short story every dayDefine your core messageWrite a satisfying endingBut before we dive into these exact methods for how to write a short story, let’s talk about why any and all writers should learn how to craft solid, captivating short stories, even if your end writing goal is to write full-length novels or even nonfiction. Why All Writers Should Learn How to Write a Good Short StoryThere’s a lot more to writing short st ories than you may think. Just because they’re shorter in length doesn’t mean it takes any less skill to execute a good one.In fact, being able to tell a full story in such a short amount of time arguably takes more skill than writing a full-length novel or nonfiction book.That being said, why is it beneficial for all writers to learn how to write a short story?NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Fiction Self-Publishing Program. Learn more about it here#1 You learn the skill of showingWhen you only have a few pages to hook readers, paint a clear picture of the character, and tell a story, you end up mastering the skill of showing instead of telling. The reason for this is because,in order to accomplish a successful and good short story, showing is a major part of that.It’s far too difficult to write a great short story without showing the details and using strong verbs to pain t a clear image of your character’s life.Those skills will transfer into anything you write, automatically making it that much better. #2 You’ll strengthen individual chaptersNo matter if you’re a fiction writer or if you prefer nonfiction, the idea here is the same.A chapter is basically a short story that’s a part of a bigger whole. The sameskills you apply to write a great short story will also help you write stronger chapters.Each part of your book should be polished, strong, and enticing for your readers. Using short story writing methods will help you achieve that within your chapters.Why is writing good chapters important if there’s a whole book available for someone to read?Because it hooks readers and keeps them turning that page.And when readers look back on an entire book filled with incredible chapters, the entire book as a whole will be seen as being that much better.Hello, 5-star reviews!#3 It makes the story sections of your nonfiction book more captivatingEvery nonfiction book has portions where stories must be told in order to get the point across.This is what allows pe ople to relate to you as an author, which pulls them in deeper and makes the core message of your book resonate with them more.But if those stories are weak, not well-written, and lackluster, it’s unlikely someone will enjoy them as much.It’s also likely that your message will get lost because the book doesnt carry the same impact.How long are short stories?Short stories should remain below 7,000 words in order to be considered a short story. They can be as short as only one sentence, as this is known as flash fiction.You already know that short stories areshorter than your average novel but do they have any other difference?Here’s a chart detailing the main differences in how many words are in short stories, novels, novellas, and nonfiction works.Type of WritingWord CountPages in a Typical BookExampleShort story100 - 15,0001 - 24 pages"The Gift of the Magi" by O. HenryNovella30,000 - 60,000100 - 200 pages"A Clockwork Orange" by Anthony BurgessNovel60,000 - 100, 000200 - 350 pages"Harry Potter and the Sorcerer's Stone": by JK RowlingEpic Novel120,00 - 220,000+400 - 750+ pages"Game of Thrones" by George R.R. MartinAs you can see, the main difference is length, but that’s not all. When you write a short story, you’re only writing a very impactful snippet of your character’s otherwise full life.You don’t have to unpack your entire character’s life story in a few hundred words in order to write a great short story.How to Write a Short StoryIf you’re ready to tackle this avenue of creative writing or you just want to learn how to write a short story to strengthen the overall quality of your book, here’s how you can do that.#1 FocusonCharacterDevelopmentIn order for a short story to be impactful, you have to know your character well. Having good character development is essential in short stories, since your characters often drive the story.You only have a certain amount of time to show your reade rs who that person is and you can’t do that if you don’t even know who they are.Think about it.If you write a short story about your best friend, whom you’ve known for many years, versus writing one about someone you just met yesterday, you’ll be able to craft a much stronger story about your best friend because you know them so well.The same goes for your fictional characters.You don’t have to spend a ton of time on your main character, but know their history, age, personality, family life, friend life, love life, and other details that shape the way someone sees the world.Heres a sample of what a character arc typically looks like in a full novel:Keep in mind that since your short story is, well, shorter than a novel, you may remove a few steps. Knowing the overall character journey, however, can be helpful for character development within short stories.#2 OutlineThankfully, the outlining process for a short story is much easier than a full nove l, but I do still advise creating one in order to have a cohesive flow throughout the story.This is definitely useful for those of you who prefer outlining versus just writing by the seat of your pants.Here’s what your outline should encompass for a short story:The point of view you’ll useHow you’ll start the storyHow you’ll get from the beginning to the main issueWhat happens at the â€Å"climax† (yes, even short stories have one!)Resolution of the main issueThe very endKeep in mind that your short story can end very abruptly or you can flesh it out until there’s a satisfying ending.This is really up to you as an author to decide.Yes, even short stories need outlinesif you want them to feel complete, that is.Click To Tweet#3 Start with something out of the ordinaryIn order to hook readers with a short story, you should start with something that’ll catch someone’s attention right off the bat.Take Hannah Lee Kidder’s exa mple from the video above. One of the short stories in heranthology, Little Birds, opens with a woman collecting roadkill.Odd? Yes. Attention grabbing? You bet!Because we’re automatically intrigued by the fact that people don’t normally go around collecting roadkill.Now, you don’t have to start your short story with something as strange as that but you do want to give your readers a sense of who your character is by depicting something different right away that also has to do with the core focus of your short story.Take this short story called The Gift of the Magi by O. Henry, for example. This author starts with a very low money amount and then hits you with the fact that its Christmas the very next day.This is out of the ordinary because many readers understand that having such little money (scraped up money, at that) right before Christmas isnt typical. Its odd and also hits their emotions right away.#4 Get the draft done ASAPDone is better than perfect. We ’ve all heard or read these words time and time again and that’s because they’re important; they’re true.This is especially the case when it comes to short stories. Once you have your outline and know how to start writing, drafting the short story in full comes next. Don’t worry about editing or polishing the story up in any way right now. After all, you can’t possibly make good edits until you know what the story looks like in full.That would be like matching your earrings to your pants without first having the full outfit put together. You don’t know if those earrings work well with it until you see what else youll be wearing.It’s the same for writing. Focus on getting your draft done so you can move on to the next step.#5 Edit your short storyEditing is where the real magic happens when it comes to writing. We all have this idea in our minds that we’ll get it perfect the first time and that’s just not how wri ting works.Most of the time, your first draft is just the bare bones of what’s to come but through line editing, developmental edits, and proofreading, it will transform into something better.Think of the actual writing as the wooden structure of a house and the editing as the drywall, paint, windows, light fixtures, doors, and anything else that’ll make the house complete.These are a few things to keep an eye out for when editing your short story:Point of view consistencyTense consistency Consistency with the setting of your storyWeak verbs (replace them with our list of strong verbs found right here!)Showing versus telling (readers need you to show more!)Stronger imagerySpelling/grammar/dialogue The editing process for short stories is pretty much the same for novels. The only difference is that short stories tend to focus more on imagery and exposition than they do full character and plot development.#6 Title it!This can be one of the most difficult things for any book, let alone a story that’s only a few hundred to a few thousand words.The good news? Short story titles are a little less important than titles for novels. They can also be very abstract.What you want to think of when titling your short story is this:What’s the overarching theme?What is something unique about the story?What sounds intriguing but not explanatory? What makes sense after reading the short story?These questions will help you develop a title that not only makes sense, but is also intriguing enough to pull readers in while staying true to what the story is about.#7 Get feedbackNo matter how experienced (or inexperienced) you are as a writer, you need feedback.In order to learn and improve and ensure your message is coming across as desired, you need someone else’s fresh eyes on it.Heres an example of what feedback might look like if youre using Google Docs to write your short story:We need this help because the simple fact is, we’re too cl ose to our writing.It’s impossible to read your story with a critical eye when you’re the one who came up with and wrote it in the first place.Allowing others to read your work and offer feedback is one of the best ways to improve and make sure your story is exactly how you want it. #8 Practice by writing short stories oftenThe number one best way to learn how to write good short stories is by writing them often.When youre writing regularly, your brain falls into the habit of being creative and thinking in terms of short stories.The more you do it, the easier it will get and the more youll improve. So focus on writing a certain number of short stories per week and stick to that even if they arent your favorite.#9 Write one short story every day for 30 daysThis is separate from writing short stories often. If you really want to kickstart your progress and get really good quickly, then create a challenge for yourself.Write one short story, whether its 500 or 1,000 wor ds, per day for an entire month. When youre done, youll have 30 full short stories to review, edit, and improve upon. Doing this not only builds a habit, but it also gives you a lot of experience quickly.After those 30 days, youll know more about how you like to write short stories, which mean more to you, and how to write them to be good.#10 Focus on a single message to shareShort stories are known for being impactful even though theyre not novel-length.And that means they have to have a core theme or message you want to get across. This can be anything from loving yourself to ignoring societal expectations.In order to do this, think about what you want people to walk away from your story feeling.What is the desired outcome?If you just want people to enjoy the story, thats great. However, what makes a story impactful and enjoyable is whatreaderstakeawayfromit.Brainstorm some themes that are important to you and work your short story around them. This will not only make you care ab out your story more (which means itll be written better), but itll also make ti more satisfying for readers.#11 Tie it up with a satisfying ending Nobody likes a story that ends on a major cliffhanger.Its okay for your short story to have an unresolved ending. In fact, thatll likely be the case simply because the story iswell, short.But you do want to tie your story up in a way that leaves the reader feeling satisfied even if they didnt get all the answers.Many times, this means circling back to an idea or element presented in the beginning.This structure often allows readers to feel as though theyve read a complete story versus just a snippet of a larger one.Short stories arguably need BETTER, more satisfying endings than full-length novelsClick To TweetShort Story IdeasNow that you know how to write a short story, its time to put these new skills to the test with some short story ideas guaranteed to produce something interesting and intriguing.Here are 20 short story ideas to tak e your writing to the next level:Your character opens the mailbox to find their biggest fear inside.After a devastating fall, your character is learning the hardships of healing after an accident.Your character accidentally insults their companys CEO right before a big promotion.Your characterlost a child years ago but lives as if it just happened the day before.Your characters village wise woman tells the story of how magic was lost due to abuse.Your character lives in a space pod traveling space, and theyre also claustrophobic.Ash floated from the mountaintop and awoke your character from their nights sleep.Your character hasnt eaten in days and stumbles uponreal berries, and so does a starving bear.When your characters heart is broken, they must find a way to heal it any way.Your character is an orphaned 7-year-old who hears voices.Your character just found out they have a rare diseasethat hasnt been detected anywhere in centuries.After a fight with their ex, your character dec ides to go on a trip to the neighboring town that hosts veryunusual tales.Your character accidentally runs into the wrong person on the streetand now they cant sleep at night.When your character moves schools, they didnt expect to find a secret lurking throughout the schoolthat all the teachers know about.Its your characters turn in their cultures ritual of fighting a lion barehanded. Theyve never been good in fights.After extreme weather conditions plague your characters town, they finally leave home to find everybody has gone missing.Your character is in the back of an ambulance, trying desperately to revive someone whos apparently deadso why are they still away and breathing?After a short stint at a hospital as a nurse, your character decides to take their skills to the mountains as a wilderness medical professional. They just didnt expect to find odd and interesting injuries among campers.An apple appears at your characters front door every morning and they cant figure out whos putting it there.When an avalanche quakes the mountains in your characters town, it unveils something thats been hidden formillenia.Tips for Writing with Short Story Ideas:Sometimes short story ideas are enough but if you want to utilize them effectively, keep these tips in mind:#1 Keep it simple and focus on a single portion of a characters life#2 Make sure the reader has a clear picture of your character right away#3 Focus on the theme and message youre trying to get across#4 Let the short story idea create a life of its own#5 Be unique and think of many possible endings to the story before outliningHowtoStartWritingYourShortStoriesNow you know how to write a short story! But how do you go from having all this knowledge in your brain to actually writing a short story worth reading?We’ve got those next steps for you.#1 Free TrainingLearning how to write a short story is only the first step toward becoming a published author and we have the rest of them for you.

Public good provision, punishment, cooperation, and defection Essay - 1

Public good provision, punishment, cooperation, and defection - Essay Example Along with it, in case of public good consumption, no one has the right to exclude some other individual from consuming the good. In practice, it would be difficult to find out such goods which are non-rivaled as well as non-excluded in an absolute term. However, economists generally think that although absolute non-rivaled and non-excluded goods are non-existent, there exist some goods which have the feature that approximate the concept of public goods. The paper addresses both the problems and necessity of public goods, generation of negative emotions owing to free riders and the necessity of punishments. In case of understanding the problem relating to the public good provisioning, it is necessary to build up clear understanding regarding public good. Some examples can be used here to understand the features of public goods and why it efficient provisioning seems to be so problematic. For the purpose of easy understanding let us consider the case where a person is drinking one glass of milk. Once he finishes his drinking there will remain no milk in the glass for the other person to consume. Therefore, any other person is getting excluded from consumption of the milk in the glass. Therefore, this one glass of milk is a rivaled and excluded good. In contrast, let us assume the case of breathing air. It is a well known fact that breathing air can not be reduced significantly by the consumption of it by some person. Therefore other persons can easily get access to this breathing air, and non one can be excluded from breathing. So, breathing air can be regarded as non-rivaled and non-excluded good. But there is no such problem in the provision of breathing air since it is a natural resources. No cost goes into its production. These are known as free goods. But thing is not same for all the non-rivaled and non-exclude goods. All public goods are not free goods. For a large set of public goods, huge

Film journal Essay Example | Topics and Well Written Essays - 3750 words

Film journal - Essay Example After a period Miranda begins to feel a degree of unfairness in her life; as a response she begins to act in distorted ways. She drinks whiskey and instigates a major argument with Jessica. Finally, Miranda receives a call about being hired for a job. Still, she can’t restore her broken relationship with Jessica. Working as a director of photography: My role in this film was as director of photography (DOP). Going into the project I was aware that the director of photography, or the cinematographer, is largely responsible for the artistic photography within the film. Meaning ‘writing with motion’, â€Å"...cinematography is more than the mere act of photography. It is the process of taking ideas, actions, emotional subtext, tone and all other forms of non-verbal communication and rendering them in visual terms† (Brown, 2002, p. ix). Within this context of understanding, much can be learned from the theories and practices employed by seminal directors of pho tography. One such consideration is the techniques used by cinematographers in the black and white era. Studio lighting from this era has oftentimes been implemented to create an authentic or naturalistic effect in contemporary cinematic production. In my own research I thoroughly explored texts on lighting, as well as participated in observational examination of the work of specific cinematographers. In interrogating cinematography in this specific work I analyzed mood, and the characters and subtext that the director wanted to create. The director indicated that he wanted to create a naturalistic atmosphere. Ultimately, we decided to use lighting as a means of storytelling and explicating internal character emotional states. After an extensive conversation with the director, we established that the primary function of the lighting should be as a means of indicating the main character’s dramatic changes. As Miranda struggles to find a job and her relationship with her daught er deteriorates the film lighting progressively grows darker. The narrative occurs over a period of four days; we recognized that the days should demonstrate differences in lighting, with the second and third progressively darker, but the bright forth day of hope. This style of lighting was established in the first scene and foreshadowed later narrative developments. The first scene consists of three shots. In the first show, Miranda is shown by the window; in the second shot she is a degree farther away from the window; in the third shot she is even father away. The intention was to make her face bright in the first shot as she is close to the window, so the light on her face was over-exposed. In the second shot, as she moves away from window, which was a source of light, the light on her face get darker. Finally, in the third shot, as she is sitting alone behind the table and her face is a bit dark, I made the light on her face under-exposed. Another prominent consideration was da ytime lighting. The director and I agreed to use soft light for the daytime, as it can be used as overcast weather. Notably, the director didn’t want to use any practical lighting during the day. I also decided to use soft and strong ambient lighting for the whole room. As a means of implementing this approach I divided the natural lighting coming from the window, as well as the artificial light that was pretending to come from the window. In

Scenario Theft from vehicle Essay Example | Topics and Well Written Essays - 250 words

Scenario Theft from vehicle - Essay Example What we are most interested in is that you can demonstrate an understanding of all relevant legislation Policy and Procedures in relation to each scenario and event. Event 1: Local intelligence has alerted an officer on patrol to a spate of thefts from vehicles in a local car park- the Modus Operandi (MO) being to smash one of the side windows of the vehicle to gain entry. Example answer: Based on the information provided so far this could be a crime or non-crime incident. Potential crimes could be theft (Theft Act, Sec 1-7, 1968) or Criminal Damage (Criminal Damage Act, Sec 1, 1971). Under the Equality Act 2010, the officer should not victimise the suspect because of gender or race. According to section 1 of PACE, officer may search a person or vehicle without warrant if suspected. However the officer needs to show his identity and to inform the suspect the grounds for searching. Section 1 of the Police and Criminal Evidence Act 1984 allows an officer to search a person or premises. The officer may search and arrest if finds someone suspect, committing an offence or who is guilty of any offence. But the officer must have reasonable grounds for any such search. Q3 Describe any personal, physical or impact risks that may be present and any contingencies the police officer could consider in conducting the search in terms of their own safety, the police service and the community. Q4 Describe the application of relevant legislation, service requirements, national guidelines and personal responsibilities (including level of training and duty of care) that relate to managing conflict Within your answer you should consider how the items found may be related to any potential offences. With consideration to the items found and information to hand discuss options available to the officer to deal with the suspect. The officer should record

Easy Jet Competitive Advantage Tourism Essay

Easy Jet Competitive Advantage Tourism Essay Easy jet which is having Mission statement as to provide our customers the safe journey,good worth,point to point air service and to offer a reliable and consistent product and fares appealing to leisure and business markets on a range of european routes and to achieve this will increase our peoples and estabilish lifelong relation ship.this mission statement is clearly saying that wat they want and we will get in to this case study and find out how easyjet get into this position and where it is now and where it is going what it should do with the following analysis given below, Is market positioning enough to achieve sustainable competitive advantage in this industry? To analyse this activities we will use Porters Five Force analysis and SWOT and PEST analysis of this industry and we will check the value chain and competitive scope of this Easy Jet. The overall analysis will give the clear conclusion that its profitable factors and to be continued in same manner and to develop to get grow in the future. Strategy: It is defined as an alternative chosen to make happen a desired future, such as achievement of a goal or solution to a problem. Art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word (Stratigos) for general ship or leading an army. (www. businessdictionary.com) Macro environment: Major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. These factors include the economic, demographics, legal, political, and social conditions, technological changes, and natural forces. 2. Factors that influence a companys or products development that are outside of the companys control. For example, the macro environment could include competitors, changes in interest rates, changes in cultural tastes, or government regulations. (www.businessdictionary.com) PESTLE ANALYSIS: PEST analysis is the tool to measure the marketing environment, and its looking the external factors of the airline industry. First we analysis the present situation of easy jet. Politico legal factors: Politico legal factors is The political and legal environment consists of government agencies, laws and the pressure groups which influence. In some situation the law also create new opportunities for starts the new business. The two important trends in the political-legal environment are to increase the growth of special interest groups and the business legislation (Kotler, et al., 2009, p.171). The Easy Jet had the political problem in Switzerland due to the delay of flights to the various cities. The basic problem for these incidents is given below.The EasyJet flights are flies into Basel and Geneva airports but with a dismal on-time record, according to status of the flightstats.com. The online websites that tracks that the 20 most active routes for the carrier, but the Easy Jet planes from Geneva to London to be schedule about half of the time, It is the average delay of 74 minutes. Flights from London to Geneva are mismatch in its schedule by 31% of the time, and its the average delays of 38 minutes. The worst route for being on time between Palma Mallorca to Geneva, by these 82 per cent of the flights are late, according to flight stats. At no time did the company want to have such delays, said Jean-Marc Thà ©venaz, general director. We regret the situation. To help fix the problem, Thà ©venaz said that the company had decreased the number of flights during certain periods. We are trying to create some timeslots during the day when we fly less so as to be able to juggle our planes around to minimize delays, he said. He added that the company also has an extra plane on the ground in Britain that could be assigned to stay in Geneva. European Union is enlarging in the east. Its a right time the Easy Jet will increase the new market in the Eastern Europe. UK government going to increase the tax coming year .so it will affect the low cost and no frills approach. Economy factors: The available purchasing power in an economy depends on prices, current incomes, savings, credit availabilities and debts. Marketers must pay careful attention to trends affecting purchasing power, because they can have a strong impact on business (Kotler, et al., 2009, p.163). Easy Jet shares had fell up-to 7% on the last month for the fears over crewing issues. Carolyn McCall, who joined as chief executive from Guardian Media Group at the start of this month, said Easy Jet would seek to address the staffing problems, with a focus on flight delays at Gatwick airport. Douglas McNeill, said the crewing problems were worrying and we know theyve developed a problem, But we wont know the causes and the long-term costs of fixing it until November. From the volcanic ash problem the company had paid  £36m as compensation. The company had lost their estimated sales and its cost around  £29m. Easy jet said It was disappointed with the decision by the UK government not to compensate losses related to the ash cloud, which forced Easy Jet to cancel 7,314 flights. Easy Jet revenues for last three months are 5.3% to  £759m and the seats are flown up into 1.7 %. The Easy Jet peoples said It expected to make a pre-tax profit this year of between  £100m and  £150m at current exchange rates. Share Price of Easy Jet Figure: Chart of easy jet share price for last three months http://www.lse.co.uk/SharePrice.asp?shareprice From my analysis the company must be on-time performance and its needs to be better the numbers staff can be improved. Sometimes it may spoil the good name, goodwill, reputation and the image of easyGroup. Socio-Cultural factors: Society shapes the values, beliefs and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a worldview that defines their relationship to themselves, to others, to organisations, to society, to nature, and to the universe (Kotler, et al., 2009, p.171). Easyjet had a problem in the social and cultural factors. The company has various approaches to selling the air tickets through online and telephonic rather than agencies. German and France peoples are dont have much interested to use online and telephonic ticket booking and also they dont like to use credit cards and debit cards in internet booking. So the company is having difficulty to achieve the target of sale. Most of the people expecting to fly in cheap and friendly fare when we giving advertisement in newspaper like family package and also giving low cast fare  £10 per person. Technological factors One of the most dramatic forces shaping peoples lives in technology. Every new technology is a force for creative destruction. The number of major new technologies we discover affects the economys growth rate (Kotler, et al., 2009, p.169 ). Easy Jet had design the new devise to fix in the tail. Around 100km the device can detect the ash clouds. The cost of  £1m is spent by the company to develop and test the technology. Airbus is the leading manufacturer of aircrafts. The company hopes to fix the devise to all their aircrafts. It can be implemented by next year. The AVOID Airborne Volcanic Object Identifier and Detector technology is designed to work like the weather detection systems already in use for spotting thunderstorms. A lightweight infrared device would provide images to both the pilots and an airlines flight control centre, enabling pilots to see an ash cloud at altitudes between 5,000 feet and 50,000 feet. In the volcanic ash problem all the airline industries are lost more than one billion US dollars and the relevant business to the airline companies are lost twice the amount like tourist hotels, cabs, and airport authorities. In the volcanic eruption the flights are damaged massively. We have understood the basic problem of the aircrafts during the time of ash clouds. The companies are monitoring the problem of ash clouds through the satellites. But its not enough to prevent the aircraft at the time of eruption. So the aircraft companies are ready to spend millions and millions of amount to solving this problem. According to the statement of ESA (European Space Agency) from the period 1982 to 2000 the volcanic ash clouds can damage more than 100 aircrafts by average of 65 volcanic eruptions by each and every year. Around 250 m US dollar can be estimated as a loss for the airlines industries from last 25 years. The basic problem of the volcanic ash is that can be containing so many raw particles (eg glass, rocks and other relatively large objects) can damage the propeller of the jet. It can be easily affect the engine to stop immediately. Then it can damaged the sensitive parts of the aircrafts (eg clog its sensors, limit the view of its pilots, and severely scratch, or sandblast, cockpit windows, landing light covers and parts of the tail and wings). These damages are found by ESA through the satellites. Technologically Easy Jet is in the right place to develop the new trends but it can lacking to implement the technology in the aircraft maintenances. External environment: Conditions, entities, events and factors surrounding an organization which influence its activities and choices, and determine its opportunities and risks. Also called operating environment.(www.businessdictionary.com) Easy Jet Airline Company Limited: Strengths: Easy Jet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services.They have a highly distinctive livery on their fleet of aircraft making them easily recognisable and distinguishing them from their competitors. They have a user friendly website which fully discloses the price breakdown of the passengers planned travel. Offering a full breakdown of the price plan prevents any hidden charges when the customer confirms there booking. Easy Jet offers an online promotion alert which is e-mailed to existing customers and contact on the companys database. It is recognised as a leading brand name in the UK travel industry. As a market leader in an industry widely seen as a leading contributor to the green house effect and global warming, Easy Jet actively embrace there environmental responsibilities and continue to keep these factors as a keep priority when developing their future strategies. Easy Jet operate a fast and efficient service with an average turnaround time of 30 minutes or below. This enables them to maintain a reliable and hassle free service to their passengers. Weaknesses: Domestic air travel is an extremely competitive industry with EasyJets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can restrict and shape pricing policy on some of EasyJets less profitable routes as they seek to compete with their competitors. They do not offer a free food service on longer flights of 2 hours plus. Opportunities: It might possible for an opening of alternative routes to major cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travellers going to soccer matches in the UK plus new links into corporate flyers to and from the UK. Offering of free refreshments on flights with a travel time of over two and a half hours. This would offer an extra perk and comfort to passengers making their experience with EasyJet all the more comfortable and enjoyable. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Threats: Competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. External market forces can have a significant impact on Easy Jets business, e.g. the rising cost of oil can have a significant impact on running costs putting significant pressure on the profitability of less popular routes and time slots. Pressure from unions and employee relations committees can significantly impact on the day to day operations with strikes proving to be very costly to the companys image. Economic downturn may lead to a decrease in casual flyers and corporate travel as companies seek to curtail what they see as unnecessary expenditure and in turn make less business trips. Competitive advantage: Marketing mix is the most important factors in the marketing management. Every company is using the marketing mix to attract the customers and develop the company. Marketing success of a company is depends on how much marketing mix using Fairley to cover the customers. After several studies and research the classic 4ps of marketing mix has changed into 7Ps (by Booms Bitner). However the 4ps is still the most common model of the marketing mix. By the competitive advantage we analysis the Marketing mix. It contains 4Ps that Production, Price, Promotion and Place/Distribution. Easy Jet has been named the worlds best low cost airline in the annual World Airline Awards. Skytrax made a survey for 15million passengers by the period of 11 months. It is the world largest survey among the passengers. Its shown the star ranking of the airlines and quality of the airlines. Commenting on Easy Jets achievement, Skytrax CEO, Edward Plaisted, said: Low-cost does not need to, nor should it equate to, low-quality service. Easy Jet is clear testament that low-cost operations can be delivered with a good standard of customer care and passenger service quality with their level of customer loyalty clearly demonstrating a winning formula. No-Frills, point to point air services We can hire the car from the website of Easy Jet and we can access the hotels and apartments from their websites. Place / distribution: Place /distribution refers to how the product gets to the buyer; for instance, point-of-sale assignment or retailing. This third P has furthermore at times been called Place, referring to the channel by which a product or service is sold. The easy jet websites has targeted the customers those are not willing to get the tickets through agencies or third parties. The company policies are not allowed the intermediates to raise the actual price up to 20 percent to 30 percent as a commission. So the passengers do not know the actual price of the ait ticket. The company is targeted the passengers are saving the money as well as the time. The Easy Jet websites provides the customers very easy to access. Easy booking accommodation Flight schedule Cab booking And other transportation Likewise the company has provides the customers are easily book their tickets through telephone. There are unique packages for the business peoples which is having the special selection on their websites. The option is B2B-Business to Business transaction which can be indicates in the EasyJet website. Promotion: This includes advertising, sales promotion, including promotional education, publicity, and individual selling. Branding refers to the assorted strategies of promoting the product, brand, or company. Media advertising- Pulsed, pioneering, competitive or product oriented. Comparative ads disrupt consumers beliefs re competitors. Creative campaigns create controversy, shift perceptions change rules of the game. Personal selling- Although needed, is seen as less important for destabilizing in turbulent market. Public relations- Less important, but small PR activities can nudge system towards destabilization. Sales promotions- If used with price, can be effective/destabilizing. Minor, but unusual promotions/ changes lead to major impacts. More effective than adverts inturbulent markets. Word of mouth -Very important influence-the-influencer promos. Spread info re new, amazing aspects of product. Use multiplier channels like Internet, discussion groups. Aggressive use of promotions-Aggressive use enables trends to be nudged advantage to be taken of turbulence. Speed of change- To be unusual surprising, campaigns must be short-term, changed frequently. Importance -Important to manage via nudge effect, but less effective for major changes. It is a decision of how best to communicate the product to target audience and how to persuade them to buy it (Lovelock, Patterson and Walker, 1996). No marketing program can succeed without an effective communication program. This component plays three vital roles: providing needed information and advice, persuading target customers of the merits of a specific product, and encouraging them to take action at specific times (Lovelock and Wright, 2002). Easy Jet achieved the target of 500 routes in 15 years. The company crossed 300 million passengers are live in the airports in an hour. The growth ratio of the company is increased by 10 percent while compare to the previous year. The Easy Jet is the leading low-price airlines in the European airlines industries. The advertisement strap line is Size Matters!And Its slogan is The Webs favourite airline. Their approach is called No-nonsense approach like humorous. (http://business.easyjet.com/downloads/easyJet-Price-Comparison-Results.pdf) Conclusion: Easy Jet need to consider regarding responding to new entrants by the segments or considering competition based on price, services, and routes that gives an advantage to keep new entries outside the market. By considering the current market trends a perfect strategy to be planned based on the marketing mix.   To discriminate the brand sustain on development lines, the company can implement a CRM (cause related marketing) offers, manage its accessibility of being a caring airlines. And by providing travelers a sense of psychological comfort and well-being while they selecting to fly by Easy Jet. On overall, Easy Jet needs to develop the accurate and realistic to serve the passengers.

Identify and Discuss Examples of Good/Bad Practice in the Management of

According to the UK Association of Project Management (APM) quoted in Atkinson (1999), it has produced a UK Body of Knowledge (BoK) which provides a broad definition for project management as: â€Å"The planning, organisation, monitoring and control of all aspects of a project and the motivation of all involved to achieve the project objectives safely and within agreed time, cost and performance criteria.† The planning of the project firstly consists of identifying and clarifying the tasks and necessary resources required for completing the project; the organisation phase or scheduling then allocates how much time is needed to complete each task, and finally the monitoring tracks progress and analyses performance and quality (Spinner, 1997). Time and cost management are both the most commonly used and important project management functions and are strongly linked with the level of success of the project. These are predicted during the planning phase of the latter; time, cost and quality are so closely linked that they form what is called the â€Å"Iron Triangle† (Atkinson, 1999). This assignment will thus first shed light on the Fourth Bridge and Bath Thermae Spa case studies respectively, and will then be structured around three primary skill and managerial elements contained within the Project Management Body of Knowledge. According to Cramb (2008), renovating the bridge located near Edinburgh is a â€Å"never-ending job† due to its length, given that as soon as maintenance crews have finished renovating it, it is time to start again. In 2002, civil engineering company Balfour Beatty signed a maintenance contract of  £10 million per annum for Network Rail till the estimated end of contract in 2009 (Forth Bridges Visitor Centre Trus... ...rison, F. and Lock, D. (2004) Advanced Project Management: A Structured Approach. 4th edition. Aldershot: Gower Publishing Hendrickson, C. and Au, T. (1989) Project Management for Construction: Fundamental Concept for Owners, Engineers, Architects and Builders. 1st edition. New Jersey: Prentice Hall McManus, J. (2010) ‘Keeping projects under cost control’, The Chartered Institute for IT [Online]. Available at: http://www.bcs.org/server.php?show=conWebDoc.5912 (Accessed 01 December 2010) Spinner, M. P. (1997) Project Management: Principles and Practices. London: Prentice Hall International Thermae Bath Spa (2010) Project History. Available at: http://www.thermaebathspa.com/newsandinfo/projecthistory/ (Accessed: 30 November 2010) Wikipedia (2010) Forth Bridge [Online] Available at: http://en.wikipedia.org/wiki/Forth_Bridge#Maintenance (Accessed: 24 November 2010)

Generally, Laggard High School is a safe place for students.

The buildings and classrooms are well-structured and convenient for both teachers and students. I feel safe inside these classrooms since they are complete with the facilities and materials we need for teaching and learning. Moreover, I also feel safe in school because of the presence of the fire service. Probable fire incidents, as well as other untoward emergencies that may happen in the building, can be easily prevented because of an efficient and effective fire service just across the street. Being bounded by an ivy-league university like the Baylor University creates a positive influence on the part of the students as well as the community. Since high school students see what university students do, they pretty much have an idea of what life in the university is, which could lead them to pursue their own education, if not in Baylor, then in other colleges or universities in the city or in another state. It is a good thing that Baylor is there because as early as freshman in high school, a student can already be influenced to think about what course or study to pursue. Furthermore, since Baylor is a Christian school, particularly the largest Baptist university in the world in terms of enrollment, it fosters a caring and sensitive atmosphere not just for the students in Baylor but also for the whole of the community. Baylor University’s presence generates a sense of safety and security on my part, because I do not have to worry much about Laggard High School’s students’ future. However, not all areas in and around Laggard High School foster a friendly and safe ambiance. Since numerous cars enter through the main entrance and students need to stay behind the main door until 8:30 in the morning, possible accidents may happen. Students flock near the main entrance to wait for time as cars come and go. This could be a trouble area especially for students entering the school and those closest to the car park, who are consumed with their conversations that they do not notice the cars coming in and out of the school premises. This somehow unsafe and trouble area can be fixed by having someone monitor or guard the students coming in as well as the cars that enter and leave the school premises. Also, a conducive and comfortable waiting area, where students who come in early can stay, should also be designated. Another possible solution is letting the students enter 10 minutes before the time so that they can settle and be safe inside their classrooms. In addition, some cars entering the main entrance can use the entrance near Central Avenue so that the number of cars entering along with the students via the main entrance will be lessened, thus less accidents are avoided. Another area I do not feel safe in is the cafeteria. This could be another possible trouble spot because the area lacks adequate monitoring. There should be someone designated to monitor the hall. Monitoring would include watching over the behavior of the students to avoid any untoward trouble among them, as well as restricting the students to go from the cafeteria to the playground. Some students use the cafeteria to sneak out and play in the playground. And since the school lacks sufficient monitoring on some areas and on students’ behavior, we do not know if they could be safe in their playing. Moreover, since they have easy access to the playground, they are influenced to stay there longer than they are supposed to. We do not want this because our real focus is their learning inside the classroom. Students should be advised to know their time for study and their time for play. The Laggard High School is generally a very conducive and safe place for students, but then it also faces monitoring problems that need to be studied so that students, teachers, and parents would feel much safer.

Essay on Body On A Chip

Essay on Body On A Chip Essay on Body On A Chip Martinez, Leslie Provenzano, Maureen Read 290 Sec February 26, 2014 Body Parts on a Chip Video Link: http://new.ted.com/talks/geraldine_hamilton_body_parts_on_a_chip Article Link: bbc.co.uk/news/technology-24125678 Do you ever stop to think about if the drugs one takes are tested accurate? Currently developing new drugs is costly, takes too long and fails more often than it succeeds. This means that patients who badly need therapy are not receiving it and diseases are going untreated. The tools that are being used to test if the drugs are going to work are not working properly. The tools used to test drugs are cell infusions and animal testing. The problem with cell infusions is that the cell is being taken away from its habitat and response differently. Animal testing as well fails to predict how the drug will response to the human body. According to BBC the "body on a chip" project replicates human cells to print structures which mimic the functions of the heart, liver, lung and blood vessels. The organs are then placed on a microchip and connected with a blood substitute, allowing scientists to closely monitor specific treatments (BBC). Therefore, an organ on chip will not only provided accu rate results but can help save future lives. An organic on chip is of the newest innovations that can help society succeed. According to the video Body on a chip the tools used today to provide drug aren’t accurate. Human cells today are taken away from their natural environment, in which case don’t response naturally to the drug. The organ on a chip will create a home away from home for the cell. This will provide numerous of advancements for our society. Sensors which are measure real-time temperature, oxygen levels, pH and other factors feed back information on how the organs react and - crucially - how they interact with each other (BBC). This according to the video creates new technology for our society and safer for many patients. According to the video this will prevent and highly improve patients with all kinds of diseases. According to BBC the blood substitute keeps the cells alive and can be used to introduce chemical or biologic agents, as well as potential therapies, into the system. Our society can then not only improve but discover new ways to stop diseases from spreading to even stopping them before they happen. An organ on a chip will affect many different groups in our society including children, women, elderly, pharmaceutical and

Agamemnons Clytemnestra Essays - Greek Mythology, Clytemnestra

Agamemnon's Clytemnestra Essays - Greek Mythology, Clytemnestra Agamemnon's Clytemnestra Analysis of Clytemnestra's Character in Agamemnon In Aeschylus' tragedy Agamemnon the character of Clytemnestra is portrayed as strong willed woman. This characteristic is not necessarily typical of women of her time. As a result, the reader must take a deeper look into the understanding of Clytemnestra. In Agamemnon she dominates the action. Her most important characteristic is like the watchman calls it, male strength of heart. She is a strong woman, and her strength is evident on many occasions is the play. Later in the play after Clytemnestra murders her husband, Agamemnon, and his concubine, Cassandra, she reveals her driving force and was has spurned all of her actions until this point. Clytemnestra is seen by the Elders of Argos (the Chorus) as untrustworthy and although suspicious of her they still could not foresee the impending murders. Her words are plain but her meaning hidden to all those around her. She more or less alludes to her plan of murder without fear of being detected. Only the audience can seem to understand the double meaning in her words. One example of how Clytemnestra hides meanings in otherwise plain words is stated in her hope that Agamemnon and his soldiers do not commit any sacrilege in Troy that might offend the gods. Now must they pay due respect to the gods that inhabit the town, the gods of the conquered land, or their victory may end in their own destruction after all. Too soon for their safety, the soldiery, seized with greed, may yield to their covetousness and lay hands on forbidden spoil. They have still to bring themselves home, have still the backward arm of the double course to make. And if no sin against heaven rest on the returning host, there is the wrong of the dead that watches. Evil may find accomplishment, although it fall not at once. This can be interpreted in two ways. The first being that her wish for Agamemnon to return safely is so she may kill him herself. The second, is that of sarcasm. Perhaps she really does wish for Agamemnon to upset the gods. That way when she murders him she will divine sanction. Another instance that there is a double meaning in her words is in her pleadings to the herald to take this message back to Agamemnon, let him come with speed to the people that love him, come to find in his home the wife faithful, even such as he left her, a very house-dog, loyal to one and an enemy to his foes The audience knows this to be untrue because not only has she not been faithful, but the person she was unfaithful with is the rival to Agamemnon's crown, his cousin Aegisthus. The Chorus' distrust in her is shown by their comment to the herald in which they are trying to explain her boastful and yet sarcastic attitude, She speaks thus to teach you; to those who clearly can discern, her words are hypocrisy. Time and again in the play her strength is demonstrated when she forces Agamemnon, Aegisthus, and the Elders of Argos to bend to her will. For example, she influences the Elders to sacrifice to the gods for Agamemnon's safe return and temporarily wins their trust and support. In fact they sing her praises for suggesting it by saying, Lady, no man could speak more kindly wisdom than you. For my part, after the sure proof heard from you, my purpose is now to give our thanks to the gods, who have wrought a return in full for all the pains. Her shrewdness is also shown by the way she coaxes her husband into submission. She wants him to walk on rich purple tapestries in hopes that this would anger the gods and they will aid her in his murder. She does so by challenging his manhood like in the statement, Then let not blame of men make you ashamed. In which she is basically calling him a chicken. He gives in and takes off his sandals and walks on the tapestries even though he fears it may n ot please the gods. She single-handedly plots the murder of Agamemnon and Cassandra. When she is

Supply Chain Management of Lowe's Home Improvement Stores Research Paper

Supply Chain Management of Lowe's Home Improvement Stores - Research Paper Example In recent times, business and technological trends have restructured the performance requirements for distribution channels in many industries. New challenges crop up every day for instance higher service level expectations of retail customers due to their high level of sophistication, distribution outsourcing by manufacturers, and the proliferation of advanced information technologies (Coyle et al, 2009). Distributors face a multiplicity of challenges in curbing the immense box retailers’ rigid supply requirements to support their high volume, high variety sales strategy. These strategies are required in delivery; Scheduled deliveries whereby each store requires periodic normally weekly deliveries on the same day and time each week. Unconstrained order quantities where stores can order items in any desired quantities, without limits on minimum or maximum order sizes in that orders can be placed as late as the day before a scheduled delivery. Single consolidated delivery where orders placed before each scheduled delivery must be fully delivered on a single truck, unless the magnitude of the order exceeds a full truckload. Stores need single, programmed deliveries because of the bottlenecks they encounter at their unloading docks. Since stores stock a wide range of products supplied by several manufacturers and since they need frequent deliveries in small batch sizes to reduce inventories, their loading docks are excessively congested and as a consequent, they call for a well coordinated deliveries from suppliers. A case study of Lowe’s Home Improvement Stores Lowe’s is a U.S based retail chain which deals with making improvements on retail home and appliances stores, with a market base of over 14 million customers, 1,710 from U.S and 20 from Canada stores. It expansion continued into countries such as Mexico, Australia amongst others. The expansion strategy which was laid down made it to become the second largest hardware chain store in the U.S after the well known Home Depot and ahead of Menards (Baker and Powell, 2005). Home depot opened its first store in Atlanta in 1978 before expanding from Georgia into Florida and then into the rest of the United States. Home Depot was framed around the concept of the ‘built from scratch’ warehouse and it was quickly embraced by professional contractors as well as by the rapidly expanding do it yourself market. The Home Depot concept was so successful that the traditional hardware and building supply stores were quickly eliminated from the markets in which the firm opened its outlets. Lowe’s began changing its strategy in a bid to counter Home Depot’s in the early 1990s, in that it converted most of its retail centers into a similar warehouse format. However, Lowe’s refined the Home Depot model by shifting from the rugged contractor appearance, tilting its focus to the female population based on research that concluded most home improvement deci sions are initiated by females. Consequently, it developed better looking stores with sophisticated products while still managing to maintain similarly low prices and high levels of inventory and selection. It designed its stores with less rugged looking upholstery (Amason, 2010). Supply management work plan strategy Hawawini and Viallet (2002), argues that responsiveness is the best way to differentiate among competitors in the current market. In this day and age, the consumer has the overall authority since he has absolute information. This makes

Ompensation laws Essay Example | Topics and Well Written Essays - 1000 words

Ompensation laws - Essay Example This paper presents analysis of a case study in light of the compensation laws. The characters are Orlando (lender) and Kate (borrower). I am supposed to advise Orlando apropos his wish to sue Kate for the remaining amount of debt that he had formerly waived. Before writing my advice to Orlando, it is customary to briefly review the various contract laws and conditions that apply on the case under consideration. Promissory estoppel: Promissory estoppel is employed as one of the legal principles in US law. It may also exist in many other legal systems with a different title. â€Å"Promissory estoppel allows a party to recover on a promise even though that promise was made without consideration† (Oppenheimer, 2011). It necessarily keeps an individual from asserting that a promise he/she made in the past is not to be upheld. When a party who holds a contract with another party, makes a promise to it that essentially waives any or all traits of the contract between the two, upon c ertain conditions that the other party complies with, the promisor no more remains in a position to enforce the contract at a later point in time. This is the fundamental principle of promissory estoppel. The law gives all the importance to a contract in the analysis of cases. Previously, a promise that rendered the contract unenforceable in any way was not given any consideration as per the common law theory. However, promises were frequently made in practice that caused considerable abuse that was not adequately addressed by the common law. Equity later brought up a new disparity of estoppel. Because of that, although the promise was not given due consideration, the promisor is deprived of the right to enforce the earlier contract against which, he/she had made a promise to the other party. Contract offer and acceptance: In contract law, a traditional approach that can be used to check whether or not an agreement sustains between two or more parties, is the offer and acceptance an alysis. An offer is a suggestion made by one entity to another whereby the first expresses a will to engage in a contract on clearly defined conditions. The contract does not leave any room for further discussions. The rules are clearly identified and fixed. Once the second entity accedes to the conditions put forth by the first entity and conveys its acceptance to the offerer, a contract is established. A contract forms as a result of momentary unionization of minds of the parties entering it, and serves as a standard for the time to come. Such developments as the estoppel law, unjust enhancement and inappropriate conduct have caused considerable damage to the classical contract development approach. Part payment of debt: Part payment of debt involves partial return of the debt instead of full by the borrower to the lender. When looked at from the perspective this contract law, Orlando may still have some rights to exercise. Although Orlando consented to accept ?625 from Kate in fu ll satisfaction of the original amount i.e. ?1250, this does not bind Orlando by his promise. The law offers Orlando right to demand the remaining amount by suing Kate at a later point in time. â€Å"Part payment of a lesser sum, on the day (that it is due) cannot be any satisfaction for the whole because it appears to the judges that by no possibility a lesser sum can be satisfaction to the claimant for a greater sum†¦Ã¢â‚¬  (SIC, 2010). However, Orlando has lost his right over the rest of the money because the case involves one of the three exceptions to the general rule. The case reveals that Orlando has asked Kate to return half of the money till Wednesday, but Kate paid him the sum on Tuesday instead of Wednesday which essentially means that Orlando had accepted the payment, one day in advance of the payment date he had formerly told Kate. According to the law, if the creditor accepts the payment in advance of the due date, he waives his/her right to sue the borrower lat er (SIC, 2010). Consideration: Consideration is the name of a benefit of any sort